Session 2 – User Centric Design : The Cues
What is User Centric? Before we get into the meaning of this let us examine the topic through Cues..
Who Defines Who is the User?
The App developer or the product or service creator or an institution? Who?
There is a need, there is a requirement, there is probably an existing way of doing or maybe something new. Whatever it is, the starting is always the product sponsor.
Why the App? Who Defines?
- Like I develop for my own product/ service and I use.
- I develop the APP for someone else to use and I will maintain/ update it. (Uber – user, driver and customer care, company).
- Utility – pay your bills, see information, get details, change, or it is minimum two way to multi-way .
Who uses? Who else uses? What does this mean?
Say for example for an AMAZON app, the app is for users to order, the bankers for the payment gateway, the suppliers to host or present their products and the advertisements, branding, promotion and peekaboos!. So every application starts with a user and the app promoter, i.e who else?
Once you list the users, who, who else, the next step is How do you listen to the voice of the users, not only what they want and need, the stated need and latent need, and also what do they actually use it for? what are its multi-dimensions?